There are numerous benefits that building a custom mobile application can bring to your business. They have become an essential or powerful tool or component for companies to bloom in no time, Here, “building” is the most critical part of a custom mobile application. If you have made up your mind to empower your presence among your competitors by developing a custom mobile application for your business, you need to know some best practices. Let’s dig into them.

1. User Experience

One of the most important factors that make your custom mobile application essential for the users is a user-friendly experience and an intuitive design. Making UX-focused designs will require you to do some data analysis and user research. The way your targeted audience behaves to certain features and interfaces is important for you to know and understand. When designers are aware of the behavioural patterns of the audience, then they produce interfaces that meet the expectations of users.

The user interface should be designed in a way that looks attractive and simple to use. The selection of navigational icons and tools like back buttons, search bars, and menus. Your mobile app should be used for even the ones with impairments. That you can do by adding screen readers, gesture-based control and screen readers.

The wording used on the mobile app should be concise, clear and easy to comprehend. Remote usability testing tools, surveys and testing sessions can be a helpful way of indicating the issues and enhancing the features.

2. Testing

Publishing an app in the least time with tons of bugs and faults won’t be a good strategy. An app’s success is highly dependent on how it works and what people think about it. It’s all about what problems users will face while using the app. If faults and bugs are not rectified before releasing the custom app, this can cause serious damage to the company’s reputation as well as to the credibility of the business.

Before you release the app, make sure that you have checked the functionality of the app. This can be carried out with the help of developers and the quality assurance team. Apart from functionality, performance testing is also much crucial to make sure the speed, stability and responsiveness of the mobile app are to a certain standard. Moreover, usability testing and security testing are also inseparable portions of the testing umbrella.

Testing your mobile application on different operating systems can also be counted as an extremely important part of the overall case. The issues that come up in the platform testing can easily be solved through the approach of replication on multiple OS.

Beta testing is the best of all techniques to get actual user insights into the app’s functionality and usability. It is usually done by a group of developers before it is made public. The feedback from these real test users or groups of people allows developers to quickly solve any issues found while using the app.

3. Privacy

Privacy and security concerns are always prioritized by the users and by the developers. Almost every mobile application now has personal data, health records or financial data in them. Data breaches are not a new problem as there are tons of sensitive data. The security of mobile applications must be made robust in order to gain the user’s trust.

Your custom business mobile application should have strong protection and encryption methods integrated into it in order to guarantee the security of the data and application itself. Encryption of data at both transit and rest, two-factor authentication, and using secure protocols are extremely helpful in making the application secure. Adhering to industry compliance and standards such as HIPAA, GDPR, and PCI DSS can also be the data safety gaunter.

4. Optimization

Working on the enhancement of the app’s speed, general performance and responsiveness is known as maximizing the optimization for custom mobile applications. This can be done in multiple ways data storage techniques and caching. Decreasing the size of the custom app can also be beneficial and the data consumption is another way to optimize.

Speeding up application leading can be achieved by using a few large video files and making fewer HTTP requests. Apart from that, designing the app is all-important in way that it reduces the storage space and data consumption is the primary part of the whole thing. Minimizing resource-intensive functions, reducing “not-needed” features or functions, and employing compression can be beneficial in optimization.

What’s Next? 

As now you are aware of the best practices and strategies to build custom mobile apps, why not mention MatrixTribe who are already making it possible for businesses to have their own custom-built mobile apps? MatrixTribe specializes in custom mobile application development and follows the mentioned techniques or best practices to provide the best solution to companies. To find out what we do and how we can assist you with your unique requirements, contact us and we will get back to you right away!